Krushan Shah
Krushang Shah
Proprieter
Cover-Up Creations

Cover-up® is the largest selling Kids wear in Bottom Wear and inner wear brand in India. Today the success has been achieved in very short span. Our company is a symbol of consumers’ confidence, trust & loyalty to a brand, thus making it a brand earning many laurels from its valuable customers.

Ke-Cup ™ is the sister concern brand of the Cover-up® (Krushang Creations). Ke-cup, founded in the year 2008-09, is today’s one of the leading manufacturing of intimate apparels in India. Our company has established itself as one of the top labels in Indian market and growing figure in Global Market.

Manufacturing Details

  1. We are manufacturing the Designer Sports Wear & Night Wears
    (Including T-Shirts, Track Pants, Shorts, Bermudas & Capri)
  2. The company promoted By Mr. Krushang Shah is renowned for its use of vibrant, cutting edge colour, fabrics & trend inspired designs
  3. Advance technologies, a highly replenishment systems, a vertically structured selling approach, a steady stream of innovative fabrics & high tech designs has established Ke-Cup as one of the most dynamic producers of intimate apparels

Vision

  1. To create an international market presence & expand
  2. To cultivate strength, pride & passion as we grow
  3. To create a striking image & fresh new products to gain momentum & worldwide recognition

Mission

“Change with the Fashion ……. Constantly”

We believe in providing innovation in fashion designs and ideas, with superior quality products to remain as market leaders. Apart from making superior quality products.

Philosophy

  1. Sky is not the limit
  2. Achievement at ‘Ke-Cup’ are the result of combined efforts of each individual
  3. Transforming oneself from ‘performer’ to achiever
  4. A company’s journey never beging alone

We carry with us the hard work, sheer determination, per severance of our dedicated employee and the trust of our valuable customers.

Quality

Special care is taken to make the garments comfortable for the consumer. Quality control measures confirm to international standard.